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Broker Smackdown

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Broker Smackdown is a 2.5-day competitive simulation, designed to give high-potential, emerging leaders a broader view of insurance brokerage operations.

HOW IT WORKS
During this in-person competition, teams of four enter a computer-simulated insurance market, learning by trial and error how their decisions impact financial, operational, and sales outcomes.

Opportunities to compete in 2026

Program Overview

  • Topics Covered
    • Financial Management
    • Financial Statement Analysis
    • Financial Ratio Analysis
    • Equity management
    • Sales office decisions
    • Competitive analysis
    • Lead source management
    • Production analysis
    • Customer management
    • Customer segment analysis
    • Customer contribution profit & margin
  • Key Takeaways

     

    Business Acumen:
    Making sound business decisions and experience designed to grow financial and leadership acumen.
    Business Markets:
    Understanding markets, competitions, suppliers, customers, and regulations.
    Strategic Thinking:
    Focusing on key success factors and big picture planning.
    Goal-Setting:
    Creating challenging goals that support business strategies.
    Interpersonal Assessment:
    Understanding group dynamics and identifying barriers and opportunities.
    Relationship Building:
    Valuing others’ concerns and contributions to create positive team relationships.
    Oral Communication:
    Effectively expressing oneself verbally.
    Collaboration:
    Promoting information-sharing and teamwork to solve business problems and meet goals.
  • Who should attend?
    Firms are encouraged to send teams of 2 or 4 emerging leaders (high-potential employees or those with less than 5 years of experience in leadership or management positions) to any competition.
    Titles of past participants include: 
    • Broker/Producer
    • Service Team Leader
    • Regional Vice President
    • Agency Partner
    • Account Executive
    • Employee Benefits Advisor
    • Managing Director
    • Marketing Manager
    • Operations Manager
    • Practice Leader
  • Tuition
    Event Registration: $2,250 per person. This program is available exclusively to Council member firms. 
    Meeting registration cancellations received no later than 30 days prior to the event date will receive a refund of the registration fee minus a $200 processing fee. Any meeting cancellations received after 30 days prior will not be refunded any portion of their registration fee